Tag: public relations

Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse...

Contacting and communicating with the media is an art in itself. Whether or not your item will make the news often depends largely on the initial contact you make. In this article, we will look at the best way of approaching print media, including newspapers...
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