Tag: kerry mcduling

Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse...

Print media is just one avenue of publicity that is available. Depending on your business or story, radio, TV and online may be more appropriate. In this article, I share my top tips for attracting TV and radio coverage how to prepare for them. TV And Radio...

Contacting and communicating with the media is an art in itself. Whether or not your item will make the news often depends largely on the initial contact you make. In this article, we will look at the best way of approaching print media, including newspapers...
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