One of the smartest things I ever did was start an email newsletter from this blog. That was in 2006 and since then I have built up over 80,000 subscribers. Best of all I haven’t done anything new to build my list in years. Ever since I started it I’ve had...

This article is the second in the series on Maximising Profits with good pricing strategies. In the first article, we talked about the basics of pricing and the ‘sweet spot’ whilst also exploring three of my favored methods for finding a good launch price. Be sure to...

I was reading Dee’s recent article in his customer segmentation series where he talked about how to segment your blog readers. One of his main premises was the difference between a person who leaves a comment, or many comments and those who don’t. I agree...
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