I was recently given access to the latest version of Jeff Walker’s Product Launch Formula course (Jeff was kind of enough to grant me access as a top affiliate and buyer of a previous version of the course). As is typical for me, I went straight in looking for...

Todd Garland is the founder of BuySellAds.com, an advertising management platform and ad selling service that I have to say I am quite jealous of.

Why am I jealous?

Because Todd has built a company – a company doing over $10 million a year in revenue – with the same idea I had.

I recently published articles on Social Proof and Scarcity, two of the most powerful forces when it comes to human decision making, and thus marketing and selling. Another equally important concept is Reciprocity. I think reciprocity, more than any other technique, is...

I did an interview with Jeff Walker last week for a product I’m working on. If you have never heard of Jeff, he is the father of the Product Launch Formula, a proven model for launching virtually anything online. I interviewed Jeff to learn his...

During my early twenties I was introduced to the author Paulo Coelho, beginning with his book The Pilgrimage and then his most famous book, The Alchemist. I then went on a bit of a Coelho binge, reading everything I could find by him. Most of his books I loved and...
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