Copywriting 101: Writing Your Sales Letter This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other...

Google’s mission as stated on the company information page is “to organize the world’s information and make it universally accessible and useful.” Yet, most websites are nothing but a hodge-podge of disorganized content without any central...

This is part three of the Copywriting 101 series and it covers the body copy of your salesletter. Now that you have learned how to write an attention grabbing headline that stops prospects like a deer in the headlights and draws them to your salesletter to read more,...

Last article, I kicked off this series with part one of how to write a headline: Part 1: How To Nail A Killer Headline. I stated that the headline is arguably the most important part of your copy. Because your headline must capture your intended customer’s attention...

In the past few posts, I have spent time discussing how to make money using the Internet as a resource. Most of the strategies that I have discussed for making money require that you have your own online website. That is because a good website or blog can serve as a...

What’s So Important About Copywriting? Copywriting is an integral part of your marketing process. It is your 24 hour salesperson that works for you rain, hail or shine. The power of marketing can be seen in the fact that good marketing can sell bad products, but...

Hi there, this week’s article is going to be very brief. Instead of lots of words, I’m going to give you three creativity exercises, so you can do some brain training and test yourself on your creative thinking skills. Creativity Exercise 1 Download...

Today, our triangle of the most important ingredients to ranking well on Google will be finally completed as we drill down into how social media influences our search engine rankings. By the way, I’d love for you to let me know how well I did with my debut on...

I remember when I was putting together the Blog Mastermind course four years ago, writing lessons on how to produce powerful blog content. I felt very confident teaching this area except for one topic – how to come up with effective blog headlines – which...
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