Marketing

One of the most repeated questions during my coaching calls over the years is this: Should I use my name for my domain name? The alternative is to use a unique word or phrase as a brand, separate from your own personal brand. Given how important choosing a...

I used to dread writing. Yet, I’ve made a full-time income from writing a blog for over twelve years (since 2006). Years before I started blogging, when I was 17 years old in grade 12, the final year of high school in Australia where I grew up, we were...

A few years ago I read the Amazon/Jeff Bezos bio – The Everything Store: Jeff Bezos and the Age of Amazon. In the book, the author highlighted how much Bezos was impacted by Jim Collin’s book ‘Good To Great’, and in particular the...

In the last few years, I finally reached a point in my business where I could begin testing new tools that in the past I ignored because I lacked the capacity to make them work. I’m sure you resonate with me when I tell you that I frequently get...

Note from Yaro: This blog post was originally a two-part series I wrote in January 2005, shortly after this blog was first created. I combined the two parts into this one article, which details how I started and grew my online editing business, BetterEdit. I...

A few years ago I went through a ‘rebirth’ phase of my business. I was in a unique situation. All my products had been taken off the market, so I had nothing for sale. However I still had my blog and my email list, which I continued to nurture...

When I was 19 in university studying a business degree I recall learning about a concept called JIT – Just In Time. JIT refers to how companies can manage their inventory, keeping storage costs down by setting up a system that allows stock to flow into...

Timing is everything. In my Blog Traffic Fundamentals trilogy (Part 1 | Part 2 | Part 3) you learned that focusing on ONE traffic technique is the smart first step. Master one thing rather than fail at many. The reason why this is the case comes down to...

In the first two lessons I explained how you don’t need as much traffic as you think you do and revealed a smarter, more advanced model of making money from a blog. If you have not read this series from the start, I recommend you catch up here first:...

In the previous lesson I debunked the myth that you need to be everywhere, on many different platforms, to succeed with a blogging business. If you have not read it, begin here: Part 1: The Myth Of “Being Everywhere” And The Smarter Path To...

I may make enemies of some of my fellow bloggers by saying this, but it has to be said… The current best-practice idea that you need to “be everywhere” in order to build traffic is bad advice. It’s bad advice because most people...

I grabbed my iPhone and recorded a quick video for you in my house in Melbourne. No professional microphone, no professional lighting, just a little bit of post-production editing to keep things interesting. In this less than 5-minute video I talk about the...

In the last few years I have paid a lot of attention to the world of startups, in particular technology companies. During this time two concepts popped up as mantras of every new tech entrepreneur –  “Lean” and “Minimum Viable...

I recently attended a networking event in Melbourne, one of the regular “Lean Startup” meetups.  The feature guest for the night was Jonathan Teo, a Singapore born, Aussie raised guy, who moved to the US, worked for Google and eventually found...

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two issues –...

It’s been a long time overdue but I have finally released an update of the Blog Profits Blueprint, my ground-breaking report from – and you won’t believe this – 2007! Yep, that’s right, it’s now more than a decade since I...

A couple of weeks ago I booked myself into a startup event in Melbourne.  The main speaker I was keen to hear from was Noah Kagan, founder of Appsumo and early employee at Facebook and Mint. Noah has popped up on my radar a lot recently, frequently mentioned...

What is the one tool that every marketer recommends and uses no matter their specialty? It’s email. If you teach facebook, podcasting, youtube videos, blogging, twitter, pinterest, linkedin, or media buys, PPC, joint ventures  – whatever the...

A Gmail Warning, Plus A Reader Asks Which Is Better – Old Or New Media Internet Marketing? If you are a Gmail user you have may have noticed that Google updated the interface to include some new tabs. The scary thing about this is they are...

I received an email recently from one my newsletter subscribers named Zsolt, who is from Hungary. He had a really great question regarding what business models still work online. Specifically he was referring to the more social web 2.0 world of blogging,...

FREE 3-Part Email Course

How Much Traffic Do You Really Need To
Make $100,000/Year From Your Blog?

  • Learn How To Make BIG Money From Small Audiences
  • The myth of ‘being everywhere’ and the smarter path to traffic
  • Why you don’t need as much traffic as you think (if you get the right type of traffic)
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