I recently published articles on Social Proof and Scarcity, two of the most powerful forces when it comes to human decision making, and thus marketing and selling. Another equally important concept is Reciprocity. I think reciprocity, more than any other technique, is...

I did an interview with Jeff Walker last week for a product I’m working on. If you have never heard of Jeff, he is the father of the Product Launch Formula, a proven model for launching virtually anything online. I interviewed Jeff to learn his...

During my early twenties I was introduced to the author Paulo Coelho, beginning with his book The Pilgrimage and then his most famous book, The Alchemist. I then went on a bit of a Coelho binge, reading everything I could find by him. Most of his books I loved and...

Growing up like everyone living in a Western country, with shopping malls and TV informercials, I was well exposed to the concept of the time limited offer. Whether it was the 24 hours I had to order within to get the extra set of steak knives during the late night...

I recently had a meeting with my CrankyAds team and a friend named Andy who I had not seen in many years. Andy left a software company he founded over ten years ago. He’s one of those guys who can do everything. He wore many hats over the years at his company,...

In recent months I’ve interviewed quite a few successful self-starter internet marketers. People like Farnoosh Brock, Brian Moran, Chris Guillebeau, and Adam Baker, all tell stories from the first few years of their online business where they were doing...

Brian Moran is an all american college baseball player who just happened to get really good at selling using Facebook ads.

How good? He made over a million dollars in sales in his first year of full time business. Not a bad start.

This is the original Membership Site Masterplan in audio version, featuring my voice talking out the report to you. It’s 2 hours and 46 minutes long and was recorded in 2009 after I finished writing the report.

A few years ago I was working very hard to achieve certain goals in an area of my life that I had never come close to realizing the kind of outcomes I desired. Because these goals were so foreign to me I had a lot of self doubt, which only increased as I continued to...

As you may know I’ve turned most of my business attention towards a startup called CrankyAds in the past. Our team has been busy with the beta version of our software, ironing out bugs and figuring out what are the most important features to work on. This...

Neil Patel needs no introduction if you have spent any time researching the world of online traffic and conversion.

When everyone looks up at the sky, do you do the same? If no one is buying a certain flavour of ice cream, do you stay clear of it too? If your friends all wear a certain brand of clothing do you desire to do the same, or the opposite? The force that influences you...

Farnoosh Brock fled with her family from Iran to Turkey when she was eleven years old. They were supposed to leave only for a three-week holiday, but they never came back, choosing to depart from their war torn homeland for a better life.

This is an interview for anyone who has found themselves in a situation where their business is a trap. You want to leave but you can’t because without you the business doesn’t work, the staff depend on you and you’re so invested in it, you can’t even imagine how to quit.

Stephen Baxter is becoming a bit of an icon in my hometown of Brisbane.

He’s put in his own time and money to foster the start up scene with his River City Labs co-working space. He is helping a select few start ups with advice and seed funding, plus he has the reputation of a tech entrepreneur who has exited from some big deals, the biggest being the $373 million sale of PIPE networks.

Bret Thomson is a good buddy of mine and an exceptionally skilled copywriter. He’s one of those guys who earns at least $10,000 per copy contract and in this interview you will learn why.

When I first started an internet business and began studying online marketing, and in particular lifestyle design and productivity, I came to identify myself with the 80/20 Rule. You can read my original post explaining how the 80/20 Rule came into my life here...

Adam Baker is a well known personal finance blogger. He established himself by doing something most people think is a bit, well, risky.

Adam and his wife brought home their first baby girl from the hospital, and then he immediately quit his job.

I was reading an article by David Risley, where he was taking a hard-line look at what he believes are some fundamental flaws regarding the make money online niche. The main question at the heart of David’s article was why people do not actually succeed at...

I really do love these niche site success stories, especially when they feature such passion driven subjects (and I admit it, I think model trains are cool).

Ian went from installing security fences in a less-than-safe Zimbabwe, to making his way to Australia for a better life for his family, and then managed to secure a full time living without needing a job thanks to an online business focused on model trains.

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