Have you ever started studying a course, or reading a blog post, or listening to an audio or webinar and your immediate reaction is…
…I know this already.
Yes, me too.
This is actually a critical mistake.
The biggest reason people fail at achieving something they want is believing they already know how to do it.
If you buy a course that is supposed to help you reach an outcome you really want, and as you scan it over, you conclude you know this stuff already, you’ve just killed you chance of success.
Think about this…
If you know it already, why don’t you have the outcome the knowledge is supposed to deliver?
You probably would say it’s because you haven’t taken action yet, and that’s true, but have you stopped to ask yourself why you haven’t?
Knowledge + Execution = Experience
Knowledge and execution go hand-in-hand.
As you learn something, you must turn that knowledge into an action step immediately because that’s how you turn knowledge into experience.
Experience is the true building block for the result you desire.
The longer you wait to turn knowledge into experience, the less likely you will ever do something. On top of that, the knowledge you apparently gained, quickly fades away.
And here’s the real kicker…
If you really want to succeed online (or in life in general), what you actually need is WISDOM.
Wisdom is knowledge that comes from repeated experience (both successes and mistakes) and actually getting the result you want.
Wisdom doesn’t fade away, it stays with you. It’s your foundation for ever greater success.
If you study something, feel like you know it already, then move on to study something else, you’ve only gained assumptions and ideas about how things work.
You don’t actually know how things work from a place of experience, hence you’re not getting what you want.
Knowledge Feels Like A Result
Here’s the really dangerous part…
When you buy a course or program and do a surface level review, it FEELS like you’re getting a result.
This is why people become ‘information product junkies’, buying product after product, taking coaching program after program, yet never seem to actually make any money or take a tangible step forward.
There is a rush that comes from purchasing something that promises to give us what we want.
At the point of purchase, and even while studying something, you feel like you’re getting closer.
Unfortunately junkies tend to stop there, never execute as they learn, and move on to something else.
To make matters worse, because they are consuming so many courses and gaining knowledge, they quickly decide they know something already, so they ignore the exact information they need.
It’s a trap you might be in now.
Study And Action What You Need Today
A long time ago I came to an important realization about education…
You should only study what you need to solve your immediate problem.
By doing this you have the motivation to action what you learn straight away.
If you study subjects you ‘might need one day’ or something that feels like it could be helpful, chances are you will NOT action what you learn.
It’s obvious why this is: You’re not going to action something you don’t feel ready to action.
You’re in a specific situation right now with your life and business.
You need to solve only the problems you have in front of you that are stopping you from taking the next step.
For example, to put this into tangible steps…
- If you don’t know what topic/product your business sells yet, then only study and take action steps to figure this out
- If you are clear about what you want to help people do (your topic), but you don’t have a system to sell yet (like a blog and email list), then only study how to setup the system
- If you have created the system (the blog and email list are ready), but you have no traffic to test to see if the system works, then study and action how to market and grow your audience
…And I’ll give you a real world example from my own business right now…
My own study recently as I write this article is focused on how to create webinars that sell.
Webinars are a big part of the marketing experiments I am running right now to sell more of my products. While I’ve had some success with a handful of webinars, I’m still very much a beginner with this format.
I’ve got over a decade of experience using emails and blog posts to sell products and services, and some of this knowledge translates to running webinars, but I’m not going to be foolish and assume I know enough about webinars that I don’t need to learn from others.
Since I’m ready to roll out webinars right now, I’m studying this marketing technique right now.
What Is Your Immediate Next Step?
Here are two of the most important lessons I can pass on to you when it comes to learning and finally getting a result with your online business –
- Never assume you know something already and ignore the training, especially if you don’t have the result already yourself
- Only study what you need to solve your immediate problem, so you can action it immediately
The next time you sign up for a program to learn something, make sure you fully commit to it.
Go into it with the intention to action what you learn, so you gain experience immediately.
Even if you don’t get the result you want straight away from your actions, I guarantee that the experience will take you much closer to the result than anything else you have ever done before.
I’ve Seen This Firsthand In My Flagship Course Blog Mastermind
Over the years the people who achieved success with Blog Mastermind are those who not just studied the program (often multiple times) — but went away and applied the lessons to build their own business.
Sadly some people quit Blog Mastermind early, citing the justification that they ‘know it all already’ or have other programs that teach similar things.
It’s not surprising that every single person who ever quit with these justifications have no tangible result to show, despite claiming they know how to do it already.
They have the knowledge, yet they’ve never done anything with it.
When you join the new Blog Mastermind I want you to commit to the program fully. Your intention to follow through with what you learn must be sincere.
I’m giving you a proven process, but it won’t work if you selectively ignore things because you believe you know it already.
Even if you do know something, this time when you learn it again, turn that knowledge into action, which will give you the experience that leads to success.
If you’re an action taker, I’d love to see you in the program,