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This has to be one of the best “laptop lifestyle” case studies I have ever heard.
Let me introduce you to Michelle Dale. She is the founder of , a virtual assistant service and training company.
Michelle has been traveling all around Europe since 2005. She has three children (or should by the time you listen to this – she was pregnant with her third when we did the interview), and her kids have lived in a different city in Europe for each year of their lives so far.
Michelle makes $30,000 a month in service billings for her virtual assistant company, and makes as much as $30,000 on top of this each time she does a launch of one of her training programs. She also has a consistent stream of income coming from ongoing sales of her information products when she is not doing launches.
Michelle is a graduate of my and programs, and I have to say one of the best members who came out of my programs in terms of results.
Today she has a blog and sells SEVEN different training programs – one for each type of information product format I taught in Membership Site Mastermind – from courses to subscription programs.
Amazingly enough, she built all of this while traveling and raising a family.
Michelle Literally Started With Nothing
Michelle is a high school drop out. She worked jobs, got into buying and renovating properties and then decided she wanted to travel.
She sold everything she had, paid off all her debts and left the UK with £10,000, which she promptly lost on a property investment deal gone bad in Egypt.
Michelle was “trapped” in Egypt due to not having enough money to leave, so began researching internet business options. This is when she came across my blog EJ, as well as many other different ways to make money.
She decided to try virtual assisting as her first path to an income stream. She hacked together a website using Dreamweaver and Frontpage software, slowly built up her clientele and also met her future husband and became pregnant, all while living in Egypt for two years.
From there Michelle capitalised on her success, growing the services business to well over six figures a year.
Due to being asked so many questions about what she does, she decided to create a training program to teach others how to become virtual assistants.
Following the plan I outline in Blog Mastermind and Membership Site Mastermind, Michelle had a great first result. She launched a blog, built an email list of 500 people and then announced her first training program.
She decided to offer seven trial spots for free to test her program out. She sent out an invite to her list and 34 people applied. She selected the seven free trial members and offered the rest of the people who applied the option to take the program for $1,000. She promptly made $19,000, a great first result!
Since then Michelle has gone on to build a true lifestyle business empire, and lives what you might say is an ideal life. She runs her business with her husband, she has a blog, an email list of people who love her products, a services business, and gets to live in a different city in Europe each year, all while raising her kids.
This is a truly inspiring story, which I know will motivate you to work towards your own success.
If like Michelle you want to shortcut the process to create your blog, build an email list and launch your own digital products, my (how to start your blog) and (how to create and sell digital products) programs are available.
Please share this interview with anyone you think will benefit.
Talk to you soon,
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